BA (Hons) in Marketing (36 months)

London School of International Business
Online

Precio a consultar

Información importante

  • Bachelor's degree
  • Online
  • Duración:
    36 Months
  • Cuándo:
    A definir
Descripción

By the end of this programme, you should be able to:

• Demonstrate a comprehensive understanding of marketing theory

• Analyse strategic market behaviour

• Understand the principles and responsibilities of other management functions,

including human resources, accounting and finance

• Show a real awareness and understanding of contemporary global business

issues

On a more practical level, you will be able to:

• Apply relevant techniques to identify and exploit market opportunities

• Devise appropriate marketing objectives around customer acquisition and

retention

• Plan and execute research projects

• Effectively communicate results at a level appropriate to the audience

Información importante
¿Qué objetivos tiene esta formación?

This course strikes a balance between academic and vocational content. The
emphasis is on delivering a solid grounding in marketing and management theory,
while also preparing you for a successful career. Finally, it encourages you to
continue your own development, to enable you to keep pace with the constantly
changing business environment.

Requisitos: One of the following • Open Entry • Secondary Education equivalent to three GCSEs and two A-Levels OR; • Some qualification at level 3 OR; • other equivalent international qualifications

Instalaciones

¿Dónde se da y en qué fecha?

comienzo Ubicación
A definir
Online

¿Qué aprendes en este curso?

Entrepreneurship
Operations Management
Market
Economics
Marketing
Finance
Marketing manager
Business Finance
Business
Human Resource management

Temario

Course content
• Business Economics
• International Marketing Management
• Human Resource Management
• Business Finance
• Business Strategy and Entrepreneurship
• Marketing Communications
• Customer Behaviour
• Operations Management
• Strategic Management Analysis
• International Marketing
• Marketing Consultancy
• Sustainable Management Futures
• Retail Marketing
• Organisational Change Management
• Undergraduate Major Project Assessment is through assignment and project work. There are no exams.