Certificate in Advertising and Marketing

DLP India Edutech Private Limited
Online

Precio a consultar

Información importante

  • Short course
  • Beginner
  • Online
  • Duración:
    3 Months
  • Cuándo:
    A definir
Descripción

A carefully designed three months program providing broad overview of Advertising and Marketing, the course provides a broad understanding of the two subject areas. The program provides a comprehensive framework for understanding a wide range of theoretical concepts and functional areas. This course aims to provide delegates with knowledge and understanding of the role and practice of advertising. It looks at different types of advertising, how to plan and create advertising campaigns and at the function of advertising within the marketing mix, communications mix and society.
The course aims to enable understudies to:

Acquire broad understanding of concepts, principles, and practices in advertising and marketing·

Reach out to existing and new customers in a changing business environment·

Acquire knowledge to power the brand for increased customer loyalty, competitive advantage, and profitability·

Appraise and appreciate strategic implications of local and global changes /developments in the domain areas·

Gain subject-specific knowledge and develop globally-relevant skills for academic and professional enhancement·

Combine theoretical knowledge and practical expertise – qualities highly valued in contemporary global multicultural working environments·

Stay one step ahead, as Advertising and Marketing professionals are sought after by organizations across industries.

Información importante

Requisitos: This course is aimed as an introduction to anyone interested in understanding the power of advertising and how it can improve company performance. The program will benefit students of management / engineering, beginners in marketing and in advertising, entrepreneurs and business-owners, and professionals across industries with advertising and marketing functions. The program will be useful for mid-level / senior advertising and marketing professionals looking to develop skills in the subject areas.

Instalaciones

¿Dónde se da y en qué fecha?

comienzo Ubicación
A definir
Online

¿Qué aprendes en este curso?

Business Environment
Marketing
Advertising and Marketing
Global
Advertising
Communications
Media
Marketing Mix
Advertising industry
Advertising agencies

Temario

The Course includes three modules: Module I : Advertising Concepts and Principles, Module II : Principles of Marketing, Module III: Advertising and Marketing Practices.The course aims to enable understudies to : explain the role and structure of advertising in the marketing mix, the communications mix and society, Explain the structure of the advertising industry and be able to identify the relationships between the advertiser, advertising agencies, suppliers (e.g. research, production) and media owners, Set appropriate advertising objectives, strategies and budgets, Plan strategies for creative and media execution etc.
Advertising, marketing practices, Advertising concepts & principles, principles of marketing, high stake assessment, low stake assessment, assignments. (There are only 7 words)
Online elaborate course content will be provided.Main content of the course will be delivered using video lectures.

Información adicional

This course is aimed as an introduction to anyone interested in understanding the power of advertising and how it can improve company performance. The program will benefit students of management / engineering, beginners in marketing and in advertising, entrepreneurs and business-owners, and professionals across industries with advertising and marketing functions. The program will be useful for mid-level / senior advertising and marketing professionals looking to develop skills in the subject areas.