Digital Marketing: Strategy and Planning

City University London
En Islington (Inglaterra)

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  • Short course
  • Islington (Inglaterra)
  • Cuándo:
    A definir

London is one of the three main global financial centres, providing fantastic career opportunities. This Digital Marketing: Strategy and Planning short course introduces the main institutions and roles operating in the City - banks, financial exchanges, insurance companies, investment managers and regulators - as well as the products and jargon they employ.Students also learn about the skills and knowledge needed to thrive in this challenging environment.The Digital Marketing: Strategy and Planning evening course is delivered over 10 weeks in the heart of London. Taught onsite at one of City University London’s campuses, the course is a great way for you to gain professional training in digital marketing strategy whilst being flexible enough to not impact your existing career.The evening course is ideal for experienced digital marketers looking to take their expertise to the next level. Taught within the context of business, it will combine both theoretical knowledge with practical tasks to enrich your digital marketing competence.Why Choose a City Short Course?Taught over 10 weeks in Central London, our Digital Marketing: Strategy and Planning short course enables digital marketers to take their expertise to the next level through the guidance of an experienced business professional.Our evening classes are also flexible and easily accessible, meaning that they work around most schedules. Course Information Start DateStart TimeDurationCostCourse CodeApply Wednesday 5 October 2016 18:30 - 20:30 10 weekly classes £430.00 CS2768 Apply Now Wednesday 18 January 2017 18:30 - 20:30 10 weekly classes £430.00 CS2768 Apply Now Wednesday 3 May 2017 18:30 - 20:30 10 weekly classes £430.00 CS2768 ...

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¿Dónde se da y en qué fecha?

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Northampton Square, EC1V 0HB , London, Inglaterra
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¿Qué aprendes en este curso?

Marketing Strategy
Digital Marketing
Financial Training


What will I learn? Practical marketing issues in website development;
Practical use of analytics;
Experience in using social networking for marketing;
Experience of effective use of blogs, newsletters and other message feeds;
Practical aspects of affiliate marketing.

If you require copies of the detailed course schema please email Martin Deal

Week 1 - Introduction & overview

Week 2 - Digital Marketing Model (SOSTAC)

Week 3 - Content Marketing

Week 4 - Situation - Objectives - Strategy & Tactics

Week 5 - Mobile Marketing

Week 6 - Actions & Control (Responsibilities KPI's etc.)

Week 7 - Optimisation (SEO & SMO)

Week 8 - Social Media Marketing

Week 9 - Analytics & Bringing the strategy together

Week 10 - Presentations

Información adicional

Teaching and Assessment

Informal  assessment through discussion, group activities and final presentations  as guided by your tutor.

Course Methodology
This is a 10 week course consisting of an introduction week, eight practical weeks on various Digital Marketing Subjects and a final week for group presentations. Detailed lesson plans are available on request.

Student Requirements
Students will be required to work in groups from the end of week 1 through to...