International Trade Promotion and Marketing 2 (London and Wolverhampton, UK)

HRODC Postgraduate Training Institute
En Central London (Inglaterra), Abu Dhabi, United Arab Emirates (Emiratos Árabes Unidos), Abuja, Nigeria (Nigeria) y 47 sedes más

£8.000 - ($6.694.814)

Información importante

  • Seminario
  • En 50 sedes
  • Duración:
    10 Days
  • Cuándo:
    A definir

By The Conclusion Of The Specific Learning Activities, Delegates Will Be Able To: Distinguish Between Different Approaches To Marketing And Their Underlying Philosophies. Demonstrate An Awareness Of The Importance Of The Marketing Mix To Product Or Service Success. List The Different Stages In The Product Life Cycle. Demonstrate An Understanding Of Why Some Manufacturers Are Only Interested In Particular Life Cycle Stage.
Suitable for: Marketing Executives, Product Designers

Información importante

Requisitos: Degree or Work Experience


¿Dónde se da y en qué fecha?

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Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi, Emiratos Árabes Unidos
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Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
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Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Etiopía
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Algiers, Algeria
Pins Maritimes, 16000, Algeria, Argelia
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Algiers, Algeria
Rue Hassiba Benbouali, 16015, Algeria, Argelia
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Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordania
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¿Qué aprendes en este curso?

International Trade
Marketing Strategy
Direct Marketing
Consumer Behaviour
Diversity Management
IT Management
Marketing Mix
Marketing Research
World trade Agreement
Trade and the Global Economy
Product Life Cycle
Market segmentation
SWOT Analysis
Market Targeting
Retailing and Wholesaling
Key Success Factors
Export Trade
Online Marketing
Marketing Channel


The short content of the course:

Part 1 -  Defining Marketing and the Marketing Process

     Marketing:  Creating and Capturing Customer Value

     Company and Marketing Strategy:  Partnering to Build Customer Relationships

     Marketing Strategy in recessionary Periods

     ‘Current Value’ modification and pertinent microeconomic issues

     Definition Of Marketing

Part  2- The Different Approaches To Marketing

       Production Orientation      Sales Orientation      The Marketing Concept      Marketing Management The 4ps: The Marketing Mix o   Product or Service o   Price o   Promotion o   Distribution Reletionship Management      Internal Organisational Analysis: Strengths And Weaknesses      External Organisational Analysis: Opportunities And Threats      Key Success Factors      Product Life Cycle o   Birth o   Growth o   Saturation o   Senility o   Death      Distribution And Service Delivery      Trade And The Global Economy      Trade And The Global Economy      The Role Of International Trade In Economic Development, Sustainability And Growth      Openness And Productivity      The World Trade Agreement (Wta) 1994      The Role Of National Exhibitions In Promoting Export Trade      Organising And Managing National Exhibitions      The Role Of International Exhibitions In Promoting Export Trade      International Trades Associations And Their Likely Contribution To National Export Initiatives      Some International Trades Associations And Their Function;      Bilateral Trade Agreements: Their Merits And Demerits      The Winning Factors In Bilateral Trade Agreements.


Part 3 -  Understanding the Marketplace and Consumers

     Analyzing the Marketing Environment

     Managing Marketing Information to Gain Customer Insights

     Understanding Consumer and Business Buyer Behaviour

     Predicting behavioural outcomes

     Companywide Strategic Planning: Defining Marketing’s Role

     Designing the Business Portfolio

     Planning Marketing: Partnering to Build Customer


     Marketing Strategy and the Marketing Mix

     Managing the Marketing Effort

     Measuring and Managing Return on Marketing Investment

     The Company’s Microenvironment

     The Company’s Macro-environment

     Demographic Environment

     Economic Environment

     Natural Environment

     Technological Environment

     Political and Social Environment

     Cultural Environment

     Responding to the Marketing Environment


Part 4 -  Designing a Customer-Driven Marketing Strategy and Marketing Mix

     Customer-Driven Marketing Strategy:  Creating Value for Target Customers

     Products, Services, and Brands:  Building Customer Value

     New-Product Development and Life-Cycle Strategies

     Pricing:  Understanding and Capturing Customer Value

     Marketing Channels:  Delivering Customer Value

     Retailing and Wholesaling

     Communicating Customer Value:  Advertising and Public Relations

     Communicating Customer Value:  Personal Selling and Sales Promotion

     Direct and Online Marketing:  Building Direct Customer Relationships


Part 5-  Extending Marketing

     The Global Marketplace

     Marketing Ethics and Social Responsibility

     The importance of Diversity Management in global marketing

     Revolutionising marketing strategy with the incorporation of an effective Diversity Policy

Part 6-  Managing Marketing Information to Gain Customer Insights

      Marketing Information and Customer Insights

      Assessing Marketing Information Needs

      Developing Marketing Information

      Marketing Research

      Analyzing and Using Marketing Information

      Other Marketing Information Considerations

Part 7-  Understanding Consumer and Business Buyer Behavior

     Consumer Markets and Consumer Buyer Behavior

     Model of Consumer Behavior

     Characteristics Affecting Consumer Behavior

     The Buyer Decision Process

     The Buyer Decision Process for New Products