International PublishingCity University London
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- Islington (Inglaterra)
¿Qué aprendes en este curso?
Skills and Training
The MA International Publishing covers all types of publishing, from trade and specialist publications to novels and non-fiction, providing a thorough grounding in the drivers of commercial success for both print and digital products.
Throughout the year, you will be offered additional teaching and projects to better understand both global publishing and the specific conditions in individual sectors and markets.
While in London, you will be encouraged to gain informal placement experience throughout the year, if you wish. In Term 2 you will extend your business skills in the International Publishing Case Studies module by developing the key commercial skill of analysing businesses in detail in order to write business case studies, focusing on a company of your choice or in partnership with an industry sponsor.Course Structure Modules
Core Modules (taken in Terms One and Two)
PBM001 - Business and Marketing in Publishing
The module aims to provide an effective working knowledge of the business and marketing principles and practices of the publishing industry across different marketplaces and sectors, and how they apply in different types of publishing organisations in both domestic and global markets. By the end of the module, you will be able to define strategic responses to realistic industry conditions, including investment, marketing and business development opportunities; and apply theoretical models to detailed analyses of industry practices in different strategic contexts.
PBM002 - Creating and Managing Intellectual Property Working with authors and others to generate and manage intellectual property is the core activity of the publishing industry, and functions within the complex legal environment of copyright law. In this module, you will be encouraged to develop an applied, analytical understanding of how publishing projects are conceived, developed, managed and launched, and how publishing contracts reflect legal frameworks in the UK, Europe and other jurisdictions.
PBM003 - Digitisation and Publishing Changes associated with digitisation touch on every stage of the publishing process, including how we relate to, interact with and consume published products and services. Some sectors of the industry, especially academic and educational publishing, have long-established and successful models of digital delivery and services. Innovations in others, notably consumer publishing, are closely associated with technological changes. This module explores this rapidly evolving area of practice with reference to analytical tools and research frameworks drawn from business studies and other disciplines, including sociology and cultural studies. You will review changes in authorship and product models, working practices, the supply chain, marketing, and commercial measures; and identify the effects of the associated disruptions in the publishing value chain. The module considers the broader cultural and global impact of the interactive technologies and new models of digital consumption, and develops insights through both an industry-facing project and a summative essay assessment.
PBM004 - Publishing History and CultureThe module aims to develop an informed, critical understanding of books and print media in their historical and social contexts. You will review a range of literature essential to an understanding of the history and cultures of publishing, including the impact of printing technologies; the commercialization of publishing; authorship and copyright; and the cultural, social, and political impact of literacy. The module will also encourage you to apply insights from theory and research in the humanities and social sciences to the analysis of the evolution and impact of publishing upon the formation and development of modern societies.
PBM009 - International Publishing Case Studies
This module aims to develop your research and writing skills, to enable you to develop a business case study related to the international publishing industry. You will be better equipped to understand the conditions that apply in local publishing sectors and markets, and to assess strategic options in comparison with best current practice across the global industry, including the opportunities and challenges raised by digitisation.
Students must also complete three optional taught modules from this list.
PBM006 - Developing Creative ContentThis module aims to provide you with a strategic and a practical introduction to the challenges and opportunities the publishing industry faces in responding creatively, commercially and culturally to current disruptions in the publishing value chain; enable you to apply the knowledge you gain to critical and comparative analyses of industry practice; and provide an applied experience of current challenges and opportunities in responding creatively to the publishing marketplace.
PBM007 - Managing the Publishing Value ChainThis module aims to provide you with a strategic and a practical introduction to the challenges and opportunities the publishing industry faces in responding creatively, commercially and culturally to current disruptions in the publishing value chain; and to enable you to apply the knowledge you gain to critical and comparative analyses of industry practice.
PBM011 - Designing Interactive MediaAn applied, critical understanding of the disciplines which inform the effective design of interactive and visual content is a key requirement for the development of an interactive media artefact or website. This module provides a hands-on introduction to the skills needed to plan, design and render visual layouts for interactive content, particularly on the web, and encourages you to apply the knowledge and skills you will gain to your own professional development.
AMM421 - Digital Cultures
This module will explore the sorts of roles new communication technologies - and in particular digital media, social media, and the Internet - play in the transformation of cultural, economic, political, and social structures and practices. Students will review the key theoretical debates around new media and critically evaluate the claims being made about their influence and impact. Are they representative of a shift toward more democratic and participatory engagement? What happens to the 'when and where' of this engagement? How is the policy changing in order to reflect this paradigm shift? What are the implications for cultural managers? Questions such as these will be investigated using examples from a range of cultural and creative industries.
INM380 - Libraries and Publishing in an Information SocietyGives a broad understanding of the ways in which the publication of recorded information is changing, and the impact which this will have on publishers, libraries, other information providers and society in general. These issues are related within a framework of forces for changes: technical, economic, social and political.
Finally, all MA students complete the Major Project
PBM008 - Major Project
You will identify, research, articulate and write-up a substantial major project or piece of research related to your programme of study which reflects your interests. This element of the programme will allow you to apply and further develop the knowledge and skills gained through the taught modules, and add to the literature related to your programme of study. The project can take the form of either professional practice or research. Your related skills will be developed through lectures and seminars, and you will work with a supervisor who will support you through the period of developing and writing up your project.
Teaching and Assessment
We teach you through a combination of lecture and workshop-style discussions and other activities. You will also learn through group-based, commercially realistic projects, often with industry sponsors.
Industry visitors, members of the Advisory Board and our Visiting Professors support face-to-face teaching, and you also join in with remote presentations from publishers in a variety of markets and sectors.
A standard module consists of 20 timetabled hours comprising a variable...