Bachelor of Arts in Leisure and Tourism Management

European University
En (España)

29.700€ - ($20.639.333)
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Información importante

  • Magister
  • 1300 horas de clase
  • Cuándo:
    A definir
  • Prácticas en empresas
Descripción

Would you like a career in tourism and leisure? If so, consider European University’s Bachelor of Arts in Leisure and Tourism Management program in one of the world’s top tourist destinations, Barcelona. If you are dreaming of a career in the competitive field of tourism, this program may be exactly what you are looking for. Ideally situated in the beautiful Bonanova area of Barcelona, European University provides its students with a solid education in a vibrant and international academic environment. The comprehensive curriculum provided by EU includes coursework in core areas such as mathematics and communication, as well as tourism-specific courses such as tourism marketing, event management, urban and wildlife tourism and tourism management, among others. The curriculum is designed to prepare students for a wide range of career opportunities in an increasingly globalized marketplace. Although classes are small and personal, European University is a vibrant and motivated international community, with students coming from all over the world. International exchange leads to greater understanding and appreciation of other and prepares EU graduates for more effective interaction in the global marketplace.

Información importante
Instalaciones

¿Dónde se da y en qué fecha?

comienzo Ubicación
A definir

Preguntas Frecuentes

· Requisitos

Students must present an official copy of their university degree, two reference letters, fluency in English certified by a minimum TOEFL score of 213 (computer based), or English as mother tongue.

¿Qué aprendes en este curso?

Leisure and Tourism Management
Foundations of Business Management
Accounting
Elementary Calculus
Tourism Marketing
Computer Literacy
Production Management
International Economics
Strategic Marketing
Tourism Security
Urban Tourism
Wildlife Tourism

Temario

Year One:

Semester One:
  • Foundations of Business Management (3)
  • Writing Communication Skills (3)
  • Principles of Accounting (3)
  • Elementary Calculus (3)
  • Computer Literacy and Introduction to Internet (3)
  • Introduction to Marketing (3)
  • Micro Economics (3)
  • The Business of Tourism (2)
  • Industrial Visits I (3)
Semester Two:
  • Oral Communication Skills (3)
  • Intermediate Accounting (3)
  • Elementary Statistics (3)
  • Macro Economics (3)
  • Commercial and European Laws (3)
  • Business Finance I (3)
  • Tourism Marketing (2)
  • Industrial Visits II (3)
Year Two:

Semester Three:
  • Marketing Management (3)
  • Business Finance II (3)
  • Human Resources Management (3)
  • Production Management (3)
  • Entrepreneurship and New Venture Creation (3)
  • Introduction to Multimedia Management (2)
  • Management Information Systems (3)
  • Conference Management (2)
Semester Four:
  • Financial Instruments and Markets(3)
  • Strategic Marketing (3)
  • Sales and Purchasing Management (3)
  • International Economics (3)
  • Consumer Behavior (3)
  • Touristic Geography (2)
  • Tourist Destination Management (2)
  • Resort Management (2)
  • Planning and Development (2)
  • Tourism and The Environment (2)
Year Three:

Semester Five:
  • Cases in Marketing (3)
  • Financial Statement Analysis (3)
  • Cases in Finance (3)
  • Corporate Finance (3)
  • Technology, Productivity and Change Management (3)
  • Managing Site Attraction (2)
  • Leisure and Recreational Management (2)
  • Urban Tourism (2)
  • Tourism and Public Policy (2)
  • Tourism Security (2)
Semester Six:
  • Business Policy and Strategy (3)
  • Budgeting (3)
  • Global Marketing (3)
  • Global Business (3)
  • Event Management in Leisure and Tourism (2)
  • Wildlife Tourism (2)
  • Final Case in Leisure and Tourism Management
  • Final Case in Marketing
Methodology:
  • The Programs are taught in English and/or Spanish and last three years.
  • The courses are given during the day from Monday to Friday.

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