Short Course/ Certificate in International Marketing

European School of Economics
En Madrid (España)

5.250€ - ($3.678.274)
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Información importante

  • Curso
  • Madrid (España)
  • Duración:
    6 Meses

The evolution of contemporary business has resulted in a new marketing perspective to address consumer needs and demands on both a domestic and international scale. The Short Course/ Certificate in International Marketing will prepare these marketers for leadership roles within their field of specialisation, whether they wish to work as consultants for a marketing firm, enter into brand management for an international label, work within a global consumer goods corporation, or within any other marketing function.

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comienzo Ubicación
c/ Velázquez ,57 bajos interior, 28001, Madrid, España
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Preguntas Frecuentes

· Requisitos

Undergraduate Certificate / Short Course Programme Admission Requirements:· Application form · Official copy of the High School Diploma · Official copy of the college or university undergraduate diploma · Official copy of the college or university transcripts · Résumé / CV · Two letters of recommendation · 6.5 IELTS, 90 iBT TOEFL or 233 CBT TOEFL (for non-native English speakers) · Photocopy of passport / ID document · Three passport-sized photographs · Non-refundable € 50 application fee


Marketing Management Marketing management is the art and science of targeting market segments and obtaining, maintaining, and building loyalty with these customers through mutually beneficial transactions. This is done by effectively communicating and delivering superior service and value. The marketing course aims at developing knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decisions. The Certificate Marketing will prepare student for a wide range of careers such as brand management, product development, services marketing, and business to business marketing. In addition to training for these sectors, the course will prepare students to entrance into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing. The certificate comprises 4 modules. Each module entails one 3 hours session per week over 12 weeks, either day or evening study. Total classroom time of 36 hours per module. Internship (Optional): 3-month placement after the ending of 4 modules. Marketing Management course is delivered through a series of tutorials and seminars including case studies. Assessment is through a group project and presentation, an individual essay and a final exam. Participants are expected to undertake at least two hours per week of independent study. Upon successful completion of the four modules, students are awarded an ESE certificate. Modules may also be taken independently. Course Duration: 3-month Language of Instruction: English

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Información adicional

Información sobre el precio:

Application Fee: 50 EUR Registration Fee: 200 EUR Tuition Fee: 5000 EUR short course 7000 EUR certificate

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