The Ultimate Internet Marketing Training Bundle, 4 Courses

Courses For Success
Online

AU$796 - ($390.736)
+ IVA

Información importante

  • Curso
  • Online
  • Cuándo:
    A definir
Descripción

Learn How To Resolve Conflicts and Achieve Positive Outcomes Conflict Resolution is a core skill that governs your ability to work through any conflict to achieve a positive solution for all parties involved through negotiation, communication and interpersonal skills. This comprehensive online bundle includes 4 courses covering topics including Internet Marketing, Marketing Basics, Budgets & Financial Reporting and Creating a Great Webinar. These 4 courses compliment each other and together will allow you to develop a thorough understanding of Conflict Resolution and how you can develop this essential skill to help you achieve success. Beginning with Internet Marketing Fundamentals you will develop a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand these core Internet Marketing Fundamentals. Next Marketing Basics will provide the basic knowledge to show you how to build and grow your business further strengthening your understanding of how to achieve growth and success in your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing. The goal of Budgets and Financial Reports is to give you a basic understanding of budgets and financial reports so you can hold relevant discussions and render decisions based on financial data. This course will define key terms like ROI, EBIT, GAAP, and extrapolation. Furthermore, this course will discuss commonly used financial terms, financial statements, budgets, forecasting, purchasing decisions, and laws that regulate the handling of financial information. The to any successful marketing...

Información importante

Requisitos: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet.  Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and...

Instalaciones

¿Dónde se da y en qué fecha?

comienzo Ubicación
A definir
Online

¿Qué aprendes en este curso?

Conflict
Conflict Resolution
Forecasting
Market
Basic
Internet
Basic IT training
Internet Marketing
Basic IT
Marketing
Purchasing
Financial
Social Media
Financial Training
Media
Skills and Training
Budget and Financial Management

Temario

Course 1 - Certificate In Internet Marketing Fundamentals

  • Strength
  • Weaknesses
  • Opportunities
  • Marketing Research
  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience
  • Real Time Marketing
  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media
  • Brand Management
  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed
  • Social Media (Part 1)
  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share
  • Social Media (Part 2)
  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring
  • SEO Basics
  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking
  • Website Characteristics
  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly
  • Capturing Leads
  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers
  • Campaign Characteristics
  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Course 2 - Certificate In Marketing Basics

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service
  • Common Marketing Types (Part 1)
  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing
  • Common Marketing Types (Part 2)
  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing
  • The Marketing Mix
  • Product
  • Price
  • Promotion
  • Place
  • Communicating the Right Way
  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media
  • Customer Communications
  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly
  • Marketing Goals
  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate
  • The Marketing Funnel
  • Awareness
  • Interest
  • Desire
  • Action
  • Marketing Mistakes (Part 1)
  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship
  • Marketing Mistakes (Part 2)
  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Course 3 - Certificate In Budgets and Financial Reports

  • What is Finance?
  • Commonly used Terms
  • Key Players
  • Important Financial Organisations
  • Understanding GAAP
  • Understanding Financial Statements
  • Balance Sheets
  • Income Statements (AKA Profit and Loss Statements)
  • Statement of Retained Earnings
  • Statement of Cash Flow
  • Annual Reports
  • Analysing Financial Statements (Part 1)
  • Income Ratios
  • Profitability Ratios
  • Liquidity Ratios
  • Working Capital Ratios
  • Analysing Financial Statements (Part 2)
  • Long - Term Analysis Ratios
  • Coverage Ratios
  • Leverage Ratios
  • Calculating Return on Investment (ROI)
  • Understanding Budgets
  • Common types of budgets
  • What information do I need?
  • Who should be involved?
  • What should a budget look like?
  • Budgeting Made Easy
  • Factoring in historical data
  • Gathering related information
  • Adjusting for special circumstances
  • Putting it all together
  • Computer based methods
  • Advanced Forecasting Technigues
  • Using the average
  • Regression Analysis
  • Extrapolation
  • Formal Financial Models
  • Managing the Budget
  • How to tell if you're on track
  • Should your budget be updated
  • Keeping a diary of lessons learned
  • When to panic
  • Making Smart Purchasing Decisions
  • 10 questions you must ask
  • Determining the Payback period
  • Deciding whether to lease or buy
  • Thinking outside the box
  • A Glimpse into the Legal World
  • A brief history
  • The Sarbanes-Oxley Act
  • CEO / CFO Certification
  • 8th Company Law Directive

Course 4 - Certificate In Creating a Great Webinar

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully
  • What Can a Webinar Do?
  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Successful Webinar Criteria
  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Case Study
  • Find the Right Format
  • Tailor It to Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Marketing and Social Media
  • Blog Posts and White Papers
  • Email Marketing
  • Offer An Exclusive Deal
  • Hashtags
  • Case Study
  • Leading up to Your Webinar
  • Reminder Emails
  • Pratice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Drive Up Registration
  • Avoid Spam Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Presentation Tips
  • Show, Don't Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Interacting with Your Audience
  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q&A Sessions
  • Case Study
  • Mistakes to Avoid
  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating
  • Case Study
  • Post Event
  • Contact No Shows
  • Follow Up Emails
  • Call to Action
  • Make It Easy to Share
  • Case Study