Using Social Media to Develop and Drive Business

Middlesex University
En London (Inglaterra)

Precio a consultar

Información importante

  • Short course
  • London (Inglaterra)
  • Duración:
    1 Day
  • Cuándo:
    A definir
Descripción

Social media is now an essential part of digital marketing strategy. Over the past decades, digital marketing has changed the way we do business. Social media is now a major driving force behind the new wave of change. Businesses use social media networks to increase inbound traffic and build brand awareness.



You therefore need to understand where your customers "hang out" and be there with them. You need to listen to them and engage with them within the social media networks such as Facebook, Twitter and LinkedIn. You also need to understand that they may be on newer social media networks, including Foursquare, Quora, Google+, Pinterest and others.



This workshop explores how you can succeed on social media networks.

Información importante
¿Qué objetivos tiene esta formación?

By the end of the session delegates will:



Review existing social media applications, considering their pros, cons and suitability in terms of own customer reach

Be equipped with knowledge and skills to apply a sales aligned social media implementation plan

Requisitos:

Instalaciones

¿Dónde se da y en qué fecha?

comienzo Ubicación
A definir
London
The Burroughs, NW4 4BT, London, Inglaterra
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¿Qué aprendes en este curso?

Networks
IT
Marketing
Digital Marketing
Social Media
Media
Business
Online Marketing
Twitter
Facebook marketing
Drive Business
hang out
Facebook
LinkedIn

Temario

Course content
LinkedIn for business
Facebook marketing
Twitter for business
Online brand reputation
Online marketing
Blogs
Learning outcomes

Progression routes
This workshop is part of the Management Series. Other workshops include:

Advanced selling skills
Effective preparation and follow up of client meetings
Excellence in customer service
Key account management
Marketing
Maximising fund raising opportunities
Maximising social media impact
Networking successfully
Writing a sales strategy
Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7.