IPAM

Marketing

IPAM
En Lisbon, Porto (Portugal)
  • IPAM

Precio a consultar
CURSO PREMIUM

Información importante

Tipología Bachelor's degree
Lugar En 2 sedes (Portugal)
Duración 6 Semesters
Descripción

Are you interested in Marketing? Would you like to take your knowledge to a professional level? Emagister has the best options for you!

The course in Marketing, taught entirely in English, integrates knowledge and practical skills, and will give you a theoretical reflection and analysis of socioeconomic and cultural situations, in national and international context.

Through its creative, innovative, and sustainable project, this programme will help you improve your skills and achieve both practical and operational abilities, allowing you to have a better integration in your surrounding environment as a professional and as an individual.

Are you ready to learn everything about Marketing? Contact Emagister.co.uk now for further information!

Información importante
¿Qué objetivos tiene esta formación?

Leaving behind the much used "paper and pencil" approach, devoting a significant amount of time to laboratory interventions, field work and vocational studies, giving special emphasis to "know" together with "know-how", we will look for the desirable result: the "how to be". This philosophy is embodied in the following way:



The course’s plan ensures that students are involved in both individual and group activities that include different teaching methodologies: theoretical, theoretical-practical, tutorials, field work and laboratory;
Developing Employability lab throughout the study programme, that supports students that are trying to get in contact with the work market;
Broadcast conferences with international personalities, a busy and diversified agenda and academic counselling;
Strong focus on internationalization, giving the students a wide perspective on the professional market and employability;

In this sense and according to what is described throughout this submission besides classes, students are invited to take part in several activities (English classes, English lab, seminars, international conferences and the employability lab) that allow the improvement and enrichment of their training experience, fulfilling at the same time the university’s mission.

Instalaciones (2) y fechas
¿Dónde se da y en qué fecha?
comienzo Ubicación
Sep-2018
Lisbon
Quinta do Bom Nome, Lisboa, Portugal
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Sep-2018
Porto
Rua Manuel Pinto de Azevedo, 748 , 4100320, Porto, Portugal
Ver mapa
comienzo Sep-2018
Ubicación
Lisbon
Quinta do Bom Nome, Lisboa, Portugal
Ver mapa
comienzo Sep-2018
Ubicación
Porto
Rua Manuel Pinto de Azevedo, 748 , 4100320, Porto, Portugal
Ver mapa

¿Qué aprendes en este curso?

Financial Management
Marketing Tools
Marketing
Marketing Strategy
Marketing Processes
Marketing Communications
Communications Planning
Communication design
Global
Social Media
Marketing Segmentation
Product Management
Cost Management
Sales Management
Social Responsibility
Services Management
Marketing relacional
Marketing Metrics
Cultural Negotiation
Marketing Operacional

Temario

Course Programme

1 Semester

  • Global Economics
  • Marketing Principals
  • Cross Cultural Studies
  • Interpersonnal Skills
  • Research methods
  • Statistics

2 Semester

  • Marketing Strategy
  • Consumer Behaviour
  • Managing Global Teams
  • Business Developement for Alternative Futures
  • Marketing Research
  • Data Analysis


3 Semester

  • Financial Management    
  • Customer Management    
  • Trendspotting and Future Thinking    
  • Product Management    
  • Integrated Marketing Communication


4 Semester

  • Digital Business Strategy
  • Distribution and Retail
  • Price and Cost Management
  • New Marketing and Communication Tools
  • Services Management

5 Semester

  • Integrated Marketing Mix
  • Marketing Metrics
  • Web Analitics
  • Sales Management and Promotion
  • Budgeting
  • Ethics and Social Responsibility

6 Semester

  • Global Marketing Strategies
  • Cross Cultural Negotiation
  • Final Project/Internship