IPAM

      Marketing

      IPAM
      En Lisbon, Porto (Portugal)
      • IPAM

      Precio a consultar
      CURSO PREMIUM

      Información importante

      Tipología Bachelor's degree
      Lugar En 2 sedes (Portugal)
      Duración 6
      Inicio Fechas a escoger
      Descripción

      Are you interested in Marketing? Would you like to take your knowledge to a professional level? Emagister has the best options for you!

      The course in Marketing, taught entirely in English, integrates knowledge and practical skills, and will give you a theoretical reflection and analysis of socioeconomic and cultural situations, in national and international context.

      Through its creative, innovative, and sustainable project, this programme will help you improve your skills and achieve both practical and operational abilities, allowing you to have a better integration in your surrounding environment as a professional and as an individual.

      Are you ready to learn everything about Marketing? Contact Emagister.co.uk now for further information!

      Información importante
      ¿Qué objetivos tiene esta formación?

      Leaving behind the much used "paper and pencil" approach, devoting a significant amount of time to laboratory interventions, field work and vocational studies, giving special emphasis to "know" together with "know-how", we will look for the desirable result: the "how to be". This philosophy is embodied in the following way:



      The course’s plan ensures that students are involved in both individual and group activities that include different teaching methodologies: theoretical, theoretical-practical, tutorials, field work and laboratory;
      Developing Employability lab throughout the study programme, that supports students that are trying to get in contact with the work market;
      Broadcast conferences with international personalities, a busy and diversified agenda and academic counselling;
      Strong focus on internationalization, giving the students a wide perspective on the professional market and employability;

      In this sense and according to what is described throughout this submission besides classes, students are invited to take part in several activities (English classes, English lab, seminars, international conferences and the employability lab) that allow the improvement and enrichment of their training experience, fulfilling at the same time the university’s mission.

      Instalaciones (2) y fechas
      ¿Dónde se da y en qué fecha?
      comienzo Ubicación
      Fechas a escoger
      Lisbon
      Quinta do Bom Nome, Lisboa, Portugal
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      Fechas a escoger
      Porto
      Rua Manuel Pinto de Azevedo, 748 , 4100320, Porto, Portugal
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      comienzo Fechas a escoger
      Ubicación
      Lisbon
      Quinta do Bom Nome, Lisboa, Portugal
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      comienzo Fechas a escoger
      Ubicación
      Porto
      Rua Manuel Pinto de Azevedo, 748 , 4100320, Porto, Portugal
      Ver mapa

      ¿Qué aprendes en este curso?

      Financial Management
      Marketing Tools
      Marketing
      Marketing Strategy
      Marketing Processes
      Marketing Communications
      Communications Planning
      Communication design
      Global
      Social Media
      Marketing Segmentation
      Product Management
      Cost Management
      Sales Management
      Social Responsibility
      Services Management
      Marketing relacional
      Marketing Metrics
      Cultural Negotiation
      Marketing Operacional

      Temario

      Course Programme

      1 Semester

      • Global Economics
      • Marketing Principals
      • Cross Cultural Studies
      • Interpersonnal Skills
      • Research methods
      • Statistics

      2 Semester

      • Marketing Strategy
      • Consumer Behaviour
      • Managing Global Teams
      • Business Developement for Alternative Futures
      • Marketing Research
      • Data Analysis


      3 Semester

      • Financial Management    
      • Customer Management    
      • Trendspotting and Future Thinking    
      • Product Management    
      • Integrated Marketing Communication


      4 Semester

      • Digital Business Strategy
      • Distribution and Retail
      • Price and Cost Management
      • New Marketing and Communication Tools
      • Services Management

      5 Semester

      • Integrated Marketing Mix
      • Marketing Metrics
      • Web Analitics
      • Sales Management and Promotion
      • Budgeting
      • Ethics and Social Responsibility

      6 Semester

      • Global Marketing Strategies
      • Cross Cultural Negotiation
      • Final Project/Internship