If you have the ability but not the qualifications, an extended degree is the first step to graduation. This four-year programme is identical to the three-year degree, but includes a foundation year, and has a lower entry tariff. Put your abilities to good use by embarking on a marketing degree ranked third in the UK for student satisfaction in the Complete University Guide 2016 league table. It will be a challenging and rewarding experience.
Please note that the programme title is due to be updated to BA Hons Marketing Management (Extended). UCAS code and all other details will remain the same. Contact us for more information.
The foundation year is designed to give you:
A thorough introduction to business and marketing
Essential computing skills
Academic writing skills
An understanding of ethics, enterprise and leadership
The ability to manage your studies independently.
Following your foundation year, you will receive up-to-date skills and a valuable marketing industry qualification in addition to your degree. In your first year of degree level study you will gain a strong foundation in essential marketing principles and have the opportunity to achieve the Chartered Institute of Marketing (CIM) Foundation Certificate in Marketing.
You will build on these skills in Year 2 with a focus on market research and the marketing mix. Year 3 takes a strategic perspective and introduces direct, interactive, digital and social marketing. In your third year you will have the option to undertake a work placement to build your core skills.
You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing.
You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment...