ESMT Berlin - European School of Management and Technology

Digital Transformation of Sales Management

ESMT Berlin - European School of Management and Technology
En Berlin (Germany)
  • ESMT Berlin - European School of Management and Technology

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Tipología Curso
Nivel Beginner
Lugar Berlin (Germany)
Duración 3
Inicio Diciembre
  • Curso
  • Beginner
  • Berlin (Germany)
  • Duración:
  • Inicio:

Today, Digital business models require new sales approaches, big data analytics grant unprecedented customer insights, and sales processes are increasingly augmented or automated through digital technologies.

For this reason, has recently added to its catalogue the course Digital Transformation of Sales Management, organized by ESMT Berlin - European School of Management and Technology.

Sales managers need to rethink established practices because digitalization is changing the sales function fundamentally. This course will allow participants to discuss the latest concepts, research results, and best practices.

They will develop new ideas to improve their own sales business, receive feedback from faculty and peers, and leave the program with a concrete action plan.

Don’t waste more time and ask for more information of this and other courses through We will be glad to help you!

Información importante
¿Qué objetivos tiene esta formación?

Disruptive approaches to modern sales management. Get to know new frameworks and concepts, research insights, and best practice examples. How to create high-performing sales personnel with clearly defined roles, tasks, and selling behavior. Capitalize on the exchange between executives form different industries.

¿Esta formación es para mi?

This executive fevelopment program is intended for managers with several years of professional experience in sales, marketing, or customer management.

¿Qué pasará tras pedir información?

Thank you for your interest. We will get in touch with you as soon as possible. With kind regards, ESMT Berlin - International business school. Nr. 1 in executive education in Germany (Finacial Times Ranking).

Instalaciones (1) y fechas
¿Dónde se da y en qué fecha?
comienzo Ubicación
Schloßplatz 1, 10178, Berlin, Germany
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comienzo Diciembre
Schloßplatz 1, 10178, Berlin, Germany
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¿Qué aprendes en este curso?

Sales Representatives
Sales Training
Sales Managers


  • Digitalization: Transforming sales management through analytics, automation, artificial intelligence, and the blockchain technology.
  • Solution selling: Building the capabilities required for creating superior customer value.
  • Managing the change: Achieving buy-in from sales managers and sales representatives.

Información adicional

We have designed an experience-based program for executives. As a result, DTS relies on methods specifically chosen for this group, including business cases, lectures, discussions with peers and faculty, group work, and plenary discussions.