The best marketeers prove themselves where it matters: at the heart of the business world.
You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What sales and product strategy should FrieslandCampina adopt for its Chocomel brand in France, Germany and China – markets where chocolate drinks are perceived very differently?
This is where your Master’s in Marketing at Vrije Universiteit Amsterdam begins.
¿Qué objetivos tiene esta formación?:
After finishing this programme, you will have developed skills that are highly sought-after by large organizations, but can also be of great use in setting up your own company – as many alumni have gone on to do.
You have learned how to build a brand, effectively apply sales and product management theories to understand real-life marketing problems and know a thing or two about digital marketing and the behaviour of consumers in the digital age. You have worked on real-life business cases, presented to you by professionals working in the field.
¿Esta formación es para mi?:
On completing this Master’s programme, your career could go in many different directions.
As a graduate of the Msc Marketing, a world of different career opportunities opens up for you. You can start working in many different fields, our alumni have gone on from product or brand management positions to marketing research and online marketing consulting.
Entering the job market
Many of our alumni work for large organizations, (e.g. ABN AMRO Bank N.V., ING Group, PostNL, Henkel and FrieslandCampina), but there are also many alumni who decided to start their own company after graduation.
Most alumni are active in management positions going from management traineeships to brand, account, process, product, project and general management. Furthermore, our alumni population is also well represented by positions in consulting (e.g. data analyst, intelligence manager, research consultant and sales & marketing analyst).
Sedes y fechas disponibles
- Consumer marketing
Get to grips with the real issues
You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of branding & advertising, digital marketing, geomarketing, marketing strategy, consumer marketing, retail and e-commerce, and cross-cultural consumer research.
Each of your seven courses kicks off with a briefing at a leading national or international organization – such as Heineken, Microsoft, SuitSupply, FrieslandCampina and TUI. These global brands will present their current challenges and ask you to provide a solution.
Top 3 best teachers
The teachers of the Master’s in Marketing have been named among the best teachers in the Netherlands by students in the category for large master's and research master’s programmes. This is from Elsevier magazine’s ‘Best studies 2017’ publication and is based on students’ evaluations of their teachers in the National Student Survey. In this survey, they assessed their teachers on competence, commitment, accessibility and guidance. Personal attention, availability outside of scheduled hours, and getting to know the students are characteristics of ‘good’ teachers, according to the study.
And in the 2018 National Student Survey, our students rated the programme as the best in its field!
The start date of this programme is September 1st.
Tuition fee EU: €1,084