Rome Business School

Master in Food and Beverage Management

Rome Business School
En Roma (Italy)
  • Rome Business School

A consultar
CURSO PREMIUM

Información importante

Tipología Master
Lugar Roma (Italy)
Duración 1
Inicio Octubre 2019
otras fechas
Prácticas empresariales
  • Master
  • Roma (Italy)
  • Duración:
    1
  • Inicio:
    Octubre 2019
    otras fechas
  • Prácticas empresariales
Descripción

Emagister adds to its catalogue the Master in Food and Beverage Management, the programme aims to train professionals with the right tools and skills to start their career in the Food & Wine industry.


The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.


With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teaching and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.


If you want to enjoy all the benefits of the course, contact with us through our website so we can offer all the information most relevant to you.

Información importante
¿Qué objetivos tiene esta formación?

In particular, on completing the programme, participants will be able to:

Identify and develop effective managerial strategies for food & beverage industry companies
Develop a business plan for food & beverage industry companies
Utilise the most advanced marketing techniques to promote food & beverage industry companies and products
Apply planning, financial management, and management control principles to the food & beverage industry
Understand and utilise project management techniques
Understand and apply process and supply techniques to the food & beverage context
Master the use of new technologies within food & beverage industry companies
Understand the food & beverage industry start-up ecosystem

¿Esta formación es para mi?

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.

On completion of this training course, the attendees will be able to work, among other profiles, as:

Consultants for the creation of start-ups within the restauration industry
Consultants for corporate repositioning
Food & Wine Managers
Banqueting Managers
Hotel chain Retail & Sales Managers
Public Relations Managers

¿Qué pasará tras pedir información?

On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.

Requisitos: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

Práctica en la empresa

Instalaciones (1) y fechas
¿Dónde se da y en qué fecha?
comienzo Ubicación
Oct-2019
Mar-2020
Roma
Via Degli Scialoja, 18, 00186, Roma, Italy
Ver mapa
comienzo Oct-2019
Mar-2020
Ubicación
Roma
Via Degli Scialoja, 18, 00186, Roma, Italy
Ver mapa

¿Qué aprendes en este curso?

Food Technology
Management
Hotel Management
Food Hygiene
Food Handling
Restaurant Supervision
Wine
International
Food safety
Business School
Food Packaging
Restaurant management
Wine bottling and storage
Wine production machinery and facilities

Temario

Introduction and Scenario

  • The Food and Beverage and Agri-Food System
  • Food and Beverage Industry Management
  • Basics of management: elements of corporate strategy and organisation
  • Economics and food company management
  • Marketing management and digital marketing
  • Accountancy and management control
  • Basics of Project Management
  • Business Planning
  • Human Resource Management
  • From the concept to the project: defining a project’s guidelines through the creation of the Concept
  • Geomarketing analysis
  • Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
  • Administrative requirements to set up a business / verifying the suitability of a location
  • Job Health and Safety: regulations and documents

Food Management

  • Retail & sales management
  • Supplier selection
  • Food cost control
  • Menu engineering
  • Restaurant and Kitchen layout
  • Practice Lab: visits to producers




Beverage Management

  • Retail & sales management
  • Supplier selection
  • Beverage cost control
  • Wine and beverage list engineering
  • Wine cellar layout
  • Practice Lab: visits to producers



Marketing and Communication for Food and Beverage

  • Food and Beverage industry marketing
  • Restauration services marketing
  • Digital marketing
  • Brand management – Image and Brand Identity
  • Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
  • Storytelling applied to Food & Wine products and services
  • Content management
  • Social media management for the Food and Beverage industry
  • Food & Wine audio-visual communication
  • Customer care
  • Food and Beverage events and the role of Public Relations
  • Case studies
  • Agri-food product marketing and brand management
  • Wine marketing and brand management
  • Marketing strategies applied to industry contents: case histories and testimonials



Food and Beverage industry innovation and strategies

  • Internationalisation strategies
  • New technologies: from production chain to service
  • Launching a start-up in the Food and Beverage industry



Extracurricular activities

As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.